Heuristic Evaluation and Re-Design for Fever App

Type: Academic Group Project (2 people)

Duration: 1 week (June 2022)

Role: UX/UI Designer

Tools: Figma

Overview

For a week during June 2022, me and one other designer decided to do a heuristic evaluation on an events app called Fever. This was an interesting and insightful project to work on as it was our first time conducting a Heuristic Evaluation, detecting usability issues that may occur when users interact with the Fever App, and identifying ways to resolve them.

Outline:

1. The Challenge

2. The Users

3. App Heuristic Evaluation

4. Reflections

1. The Challenge

Some Background

Setting Some Parameters

Some Background

We were given a week to find an application, either web or mobile, and told to conduct a heuristic evaluation on the application. This was an academic project and I was assigned a partner to complete this project.

We chose a mobile app called Fever.

Setting Some Parameters

Since we were under time constraints (1 week), as well as other personal obligations during the time, we decided to be strategic with our time and effort. To do this we set a few assumptions, the first one was the type of user we would be designing for.

We had an idea of the typical user, from there we decided that we should focus our efforts on the parts of the app that the majority of people would see and be in contact with. To do this we needed to choose a task flow to move forward with.

For this, my team member and I, wrote down the parts of the app that we both encountered when initially doing our first walkthrough (this was performed on our own). Once we converged, we chiseled that list down to the screens that we had gone back to more than once, and the screen that would be the most important for completing our desired function on this app…

Focus screens

Outline:

1. The Challenge

2. The Users

3. App Heuristic Evaluation

4. Reflections

2. The Users

Proto-persona

User Objectives

Proto-Persona

We developed a proto-persona to have an idea of what the users want, and where their frustrations lie. This proto-persona was informed by the assumptions that we used to move forward with the design process. This ultimately helped to align our views of the user, while humanizing the user of the app.

User Objectives

We wanted to distill some user objectives, to do this we combined our understanding of the higher-level goals and pain points we established through the proto-persona. This would help us to guide and focus our work.

Outline:

1. The Challenge

2. The Users

3. App Heuristic Evaluation

4. Reflections

3. App Heuristic Evaluation

Conducting the Heuristic Evaluation

Home Screen

Event Details Screen

Checkout Screen

Design Prioritization Matrix

Conducting the Heuristic Evaluation

When going through the app, we made sure to go through our evaluations on our own and note any concerns. We did this to reduce the bias from one another’s evaluations as we may be swayed by the responses we share during an initial run-through.

Our lack of familiarity with the app helped us to see where the user could struggle, or get confused when trying to pick an event from the home screen, find information about the event, and begin purchasing.

Below are the criteria for the evaluation as well as the heuristic violations and their re-design suggestions.

Home Screen

Event Details Screen

For this we split it up into 3 parts as this screen is long and we made our suggestions scrolling down.

Check Out Screen

We split this up into 2 so that we could highlight and address the usability concerns without crowding the screen too much.

Error Screen

We added this screen into our evaluation because we thought it would be helpful and important to inform the customer why the app isn’t working or loading.

Design Prioritization Matrix

When designing our frames we made sure to put our focus on the upper right quadrant. Since there was extra time we also tried our best to address the other design issues.

icon means we have addressed the design issue and will touch on them

Outline:

1. The Challenge

2. The Users

3. App Heuristic Evaluation

4. Reflections

4. Reflections

3 Things I Learned Throughout the Process

What I Could Have Done Better

3 Things I Learned Throughout the Process

Overall it was an insightful and informative experience conducting a heuristic evaluation on the Fever app. It taught me a lot about the usability principles and how they work together to create intuitive design.

What I Could Have Done Better

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